Stanley Lyle's blog

Industry Snapshots from U.S. Census Bureau

Industry Snapshots contain 2007 Economic Census data for numerous industries as released by the Census Bureau during 2009. Also includes 2002 Economic Census data for comparison. Includes data such as dollar value of shipments and payroll.

Advertising and Consumer Culture

The Duke University Libraries have created several Digital Collections of interest those studying advertising and many other subjects. One of the links on this page is for Advertising and Consumer Culture. It contains several collections of advertisements in various formats, some dating back to the 19th century. Two examples: Ad*Access - "presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955" adViews - "a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s"

Assignment Calculator: Plan Your Research, Stay On Schedule

Would you rather not stay up until 4 a.m. finishing your next research paper? The Assignment Calculator is a new tool that can help you plan your work and stay on schedule. At the Assignment Calculator home page, enter the due date and then click the /Calculate Assignment Schedule! / button. You will get a list of 12 steps to complete between the date an assignment is received and when it is due. Each step includes a “due date,” help documents, and links to UNI resources and services such as the Rod Library and the Writing Center.

To try it out, go to and enter the due date.

FASB Accounting Standards Codification

"On July 1, 2009, the Financial Accounting Standards Board (FASB) instituted a major change in the way accounting standards are organized. On that date, the FASB Accounting Standards Codification™ (FASB Codification) became the single official source of authoritative, nongovernmental U.S. generally accepted accounting principles (U.S. GAAP). Now, only one level of authoritative U.S. GAAP exists, other than guidance issued by the Securities and Exchange Commission (SEC). All other literature will be non-authoritative" (source.) Webcasts, press releases, and related information are available through this FASB Codification Resources page. UNI Accounting Department faculty and students will have access to a "professional view" of the Codification through the Academic Accounting Access program, sponsored by the American Accounting Association. All currently enrolled UNI students and employees can access the FASB Codification through another database licensed by Rod Library: RIA CheckPoint. The Codification is available under the "Accounting, Audit & Corporate Finance" Library in the RIA Table of Contents. A "Basic View" of the Codification is available for no charge to registered users.

ABI/INFORM Goes Complete

The publisher of ABI/INFORM Global (ProQuest) has expanded our subscription at no additional cost. The Rod Library subscription now includes the following, which as a group is called ABI/INFORM Complete: *ABI/INFORM Global *ABI/INFORM Trade & Industry *ABI/INFORM Dateline *The Wall Street Journal ABI/INFORM Complete can be picked to search everything, or the individual components can be picked from a drop-down on the ABI/INFORM home page. ABI/INFORM Complete can be accessed from the Rod Library Business Portal and the Rod Library home page under Databases A-Z. New types of sources include: *Industry and market research reports from Business Monitor International and FirstResearch *Country Finance and Country Forecast reports from Economist Intelligence Unit *Commodity reports from Economist Intelligence Unit Other types of resources that may be of interest include: *ProQuest Annual Reports Collection (10Ks and Annual Reports to Shareholders) *Doctoral dissertations *Social Science Research Network working papers

Practice Presentations at Rod Library

The library has a new Multipurpose Room available for groups or individuals affiliated with the university who need a presentation practice area or a larger space for group work. The room is located on the 3rd floor and has a computer with all Microsoft Office products, a projector and a stereo receiver with speakers. The room has 12 tables and will seat 30. For details such as how to reserve the room, go to this page from the Rod Library News blog.

SWOT Analysis in Global Markets Direct

Global Markets Direct Company Profiles, a source in LexisNexis Academic, contains data and analysis on more than 8,000 companies. For about 1,000 large firms, it provides SWOT and other analysis such as: * Business Strategy * Financial and Operational Data * Revenue Breakdown * SWOT Analysis * Value Chain Analysis Another Rod Library database, Business Source Elite, also provides SWOT analysis for large firms in its company profiles.

Industry Outlooks

Deloitte publishes Industry Outlooks for aerospace, automotive, banking, and eleven other industries. Each industry report discusses challenges and offers advice on how to deal with the recession and be well positioned for future growth.

Google Books Video

Google Books is a database of several million books. In some cases the entire book can be viewed online, in other cases a snippet or limited preview, and in other cases only descriptions are available. Individual book entries link to a "Find this book in a library" service; this link indicates whether Rod Library or other nearby libraries own the book.

Q&A: How do I cite Mintel Reports?

First, follow your professor's instructions, as some may require the "APA" style, others the "Chicago" style, and so on. A copy of the Publication manual of the American Psychological Association is available in print at the Rod Library Reference Desk, as is a copy of the APA Style Guide to Electronic Resources. The APA style is summarized at this page. The Chicago Manual of Style is also kept at the Rod Library Reference Desk. This quick guide from The Chicago Manual of Style Online provides tips on how to cite different types of publications. The Library at UNC-Greensboro has done a nice summary of how to cite articles and documents from business databases like Mintel. It recommends citing Mintel reports in APA style as follows: Mintel. (2009, December). Breakfast Foods: the Consumer - US. Retrieved from This guide prepared by the Library at Boston University provides suggestions on how to cite sources from business databases in Chicago style.

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