If you already have the citation to a journal article and are wondering if it is online, try Article Locator, listed on the Rod Library home page under Journal and Magazine Articles. Enter the journal title, such as Journal of Marketing, and other details about the article, such as date of publication, volume number, and starting page number.
Clicking the Go button will bring up a window that indicates whether Rod Library has rights to an online version of the article or journal. "Get Electronic Copy" links on this window sometimes lead directly to the article; in other cases, you may have to do a little hunting around for the right year or volume and page number. If Rod Library does not have an electronic version, try the link for looking up the journal title in the library catalog, UNISTAR. The article may be available in print at the Rod Library building.