Q&A: How do you find articles on the pharmaceutical industry in marketing journals?
There are different ways to do this. Here are two:
1. Business journal databases like ABI/INFORM and Business Source Elite have a way to look for articles on a topic in specific journals. With Business Source Elite (access from Rod Library home page, Databases A-Z, or from Business Portal), enter the search like this on the form; the italicized words are what you would type:
"journal of marketing" or "journal of marketing research" in SO Publication Name
This says the search results must have Journal of Marketing or Journal of Marketing Research in the Publication Name field and they must also have the root word pharmaceutical. Puting the asterisk at the end of the word also gets pharmaceuticals.
If the database itself does not have the full text, look for the yellow Find It! button; it may be available in another database or in print at Rod Library.
The same type of search can be done in Advanced Search in ABI/INFORM and in Business & Company Resource Center. ABI/INFORM also has a Publications tab; there, you can pick a specific journal and then search for articles in it.
2. Using Panther Prowler, you can search several databases such as the above simultaneously, by picking Marketing or a related Field of Study.