Q&A: How do you find Datamonitor reports on markets?
Datamonitor company reports can be found in a database called Business Source Elite (see this blog entry for details. Look under the Company Profiles tab at the top of the screen.)
Datamonitor Industry Market Research reports such as:
can be found in Business & Company Resource Center, which is listed on the Rod Library Business Portal. It also is listed on the Rod Library home page under Databases A-Z.
After connecting to Business & Company Resource Center, select Advanced Search. Change the Content Area to Industry overviews, and then type an industry of interest such as pharmaceuticals. The results may include industry overviews from encyclopedias as well as Datamonitor market research reports; look for the green Market Research tab in the upper right for Datamonitor reports.
Other databases on the Business Portal such as IBISWorld, Mintel, and Standard & Poor's NetAdvantage also analyze industries and markets.