Q&A: Where do you find industry overviews for marketing reports?

One source that may work for some marketing reports is IBISWorld. (It's also available from Rod Library Business Portal and home page.) IBISWorld contains about 700 industry market research reports. The one on caterers, for example, covers topics like market characteristics, industry conditions, key sensitivities and success factors, competitors, and outlook for the industry. Most reports are updated at least once a year. Other tools for finding industry and market reports are listed on the Business Portal and on a handout called Industry and Market Research Steps.