Quick Tips 4: Call Numbers

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Update on the Rod Library Recurring Materials Budget

As you may be aware, the Rod Library recurring materials budget has been protected, and will not be reduced as part of the University's budget reduction measures being implemented in FY 09-10. This is good news for the entire University community. However, the materials budget has been static for the last seven years. This situation already has led us to substantially reduce periodical and other serial subscriptions as well as one-time expenditures for monographs and other resources, such as cds and DVDs.

In preparation for the coming year, bibliographers in the Library’s Collection Management and Special Services Department have begun to consider how they will balance ongoing commitments with one-time purchases. We have been able to stretch the budget to some degree through the use of Student Computer Fee allocations, Fines money, and gift and grant funds administered through Foundation accounts. However, given ongoing inflation, a static budget means that we will continue to be short of funds. Thus, we are reviewing existing periodical, serial, and electronic resource commitments to identify cancellations to implement in FY 09-10. In this process, we will do our best to minimize the impact on study, teaching, and research across the disciplines.

Later this semester, we will share with University administrators and faculty a list of anticipated cancellations, at least for electronic resources. We hope that doing so will better prepare the campus for the impact of these cuts. In some instances, given subscription periods, we will not lose access to canceled titles until the late winter or spring of academic year 2009-2010.

If you have questions about this process, please contact Katherine Martin, Head of Collection Management and Special Services in Rod Library via e-mail at Or, you may contact the appropriate subject bibliographer. A list of bibliographers' assignments is available at

Multipurpose Room Now Available

The library has a new Multipurpose Room available for groups or individuals affiliated with the university who need a presentation practice area or a larger space for group work. The room is located on the 3rd floor and has a computer with all Microsoft Office products, a projector and a stereo receiver with speakers. The room has 12 tables and will seat 30.

The room can be booked or reserved in advance for up to a 3 hour session. If the room is not booked it is available on demand for a 2 hour check out with one 1 hour renewal option. Please note that the online booking form requires a 24 hour processing period. If immediate booking is needed please call the Circulation desk at 273-2462.

Practice Presentations at Rod Library

The library has a new Multipurpose Room available for groups or individuals affiliated with the university who need a presentation practice area or a larger space for group work. The room is located on the 3rd floor and has a computer with all Microsoft Office products, a projector and a stereo receiver with speakers. The room has 12 tables and will seat 30. For details such as how to reserve the room, go to this page from the Rod Library News blog.

SWOT Analysis in Global Markets Direct

Global Markets Direct Company Profiles, a source in LexisNexis Academic, contains data and analysis on more than 8,000 companies. For about 1,000 large firms, it provides SWOT and other analysis such as: * Business Strategy * Financial and Operational Data * Revenue Breakdown * SWOT Analysis * Value Chain Analysis Another Rod Library database, Business Source Elite, also provides SWOT analysis for large firms in its company profiles.

Industry Outlooks

Deloitte publishes Industry Outlooks for aerospace, automotive, banking, and eleven other industries. Each industry report discusses challenges and offers advice on how to deal with the recession and be well positioned for future growth.

Art and Music Moved to Fourth Floor

Art and Music Collection

The Art & Music Collection is now open for business on the 4th floor of Rod Library. The Collection serves as home for a diverse array of materials related to art, music, and theater including art slides, posters, prints, videocassettes, DVDs, CDs, LPs, and reference books.

Art & Music is open 85 hours per week and is staffed by a professional librarian and student assistants. The Art & Music Librarian is available to assist patrons with research needs Mondays through Fridays from 7:30 AM to 3:30 PM. Student assistants are available during all hours that the Collection is open.

For more information about the Art & Music Collection, please visit

Google Books Video

Google Books is a database of several million books. In some cases the entire book can be viewed online, in other cases a snippet or limited preview, and in other cases only descriptions are available. Individual book entries link to a "Find this book in a library" service; this link indicates whether Rod Library or other nearby libraries own the book.

Q&A: How do I cite Mintel Reports?

First, follow your professor's instructions, as some may require the "APA" style, others the "Chicago" style, and so on. A copy of the Publication manual of the American Psychological Association is available in print at the Rod Library Reference Desk, as is a copy of the APA Style Guide to Electronic Resources. The APA style is summarized at this page. The Chicago Manual of Style is also kept at the Rod Library Reference Desk. This quick guide from The Chicago Manual of Style Online provides tips on how to cite different types of publications. The Library at UNC-Greensboro has done a nice summary of how to cite articles and documents from business databases like Mintel. It recommends citing Mintel reports in APA style as follows: Mintel. (2009, December). Breakfast Foods: the Consumer - US. Retrieved from This guide prepared by the Library at Boston University provides suggestions on how to cite sources from business databases in Chicago style.

Q&A: What is an academic journal?

Professors may require that all or at least some sources for assignments come from "academic" or "scholarly" journals. Both terms are used to describe such journals. So what is an academic journal? A "journal" is a publication that is published on a regular basis such as four or twelve times a year. Academic journal articles are aimed at faculty, students, and other researchers in a field. Published academic journal articles typically have been evaluated and "graded" by two or more experts in the field before being published. Academic journal articles typically include a list of works cited (references). The authors are named and their academic qualifications and affiliations are listed. Academic journal articles often report on an empirical study and include sections such as a literature review, description of the methodology used in the study, the results, and discussion and implication of the results. This page goes into more detail on the characteristics of academic journals, particularly in comparison with magazines. Rod Library databases provide ways to help identify academic or scholarly journal articles in accounting, economics, finance, management, and marketing. ABI/INFORM Global is one example; the database publisher arranges search results by publication type, including Scholarly Journals. While this method does NOT work perfectly, it does speed up the process of finding scholarly or academic journal articles on a topic. ABI/INFORM and other business databases with this feature such as Business Source Elite and Business & Company Resource Center can be accessed from the Rod Library home page under Databases A-Z or from the Rod Library Business Portal.

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