Rod Cast - News and Events

June 12, 2009 - 4:12 pm

Global Markets Direct Company Profiles, a source in LexisNexis Academic, contains data and analysis on more than 8,000 companies. For about 1,000 large firms, it provides SWOT and other analysis such as: * Business Strategy * Financial and Operational Data * Revenue Breakdown * SWOT Analysis * Value Chain Analysis Another Rod Library databa...

May 29, 2009 - 7:47 am

Deloitte publishes Industry Outlooks for aerospace, automotive, banking, and eleven other industries. Each industry report discusses challenges and offers advice on how to deal with the recession and be well positioned for future growth.

May 20, 2009 - 1:08 pm
Art and Music Collection

The Art & Music Collection is now open for business on the 4th floor of Rod Library. The Collection serves as home for a diverse array of materials related to art, music, and theater including art slides, posters, prints, videocassettes, DVDs, CDs, LPs, and reference books.

Art & Music is open 85 hours per week and...

May 06, 2009 - 12:29 pm

Google Books is a database of several million books. In some cases the entire book can be viewed online, in other cases a snippet or limited preview, and in other cases only descriptions are available. Individual book entries link to a "Find this book in a library" service; this link indicates whether Rod Library or other nearby libraries own the book.

April 06, 2009 - 4:01 pm

First, follow your professor's instructions, as some may require the "APA" style, others the "Chicago" style, and so on. A copy of the Publication manual of the American Psychological Association is available in print at the Rod Library Reference Desk, as is a copy of the APA Style Guide to Electronic Resources. The APA style is summarized at ...

April 06, 2009 - 3:30 pm

Professors may require that all or at least some sources for assignments come from "academic" or "scholarly" journals. Both terms are used to describe such journals. So what is an academic journal? A "journal" is a publication that is published on a regular basis such as four or twelve times a year. Academic journal articles are aimed at faculty, students, and other researchers in a field...

April 05, 2009 - 8:38 pm

Having trouble finding appropriate sources for your assignments? Or just want to speed up the research process for an upcoming paper? Individual students and groups can request extensive assistance with a research project by scheduling a consultation with a librarian. A research consultation usually lasts 45 - 60 minutes. The librarian will suggest search terms, research tools, and strategies oriented toward a specif...

March 26, 2009 - 10:41 am

The American Institute of Certified Public Accountants launched an Economic Crisis Resource Center on March 1. "Whether you are job hunting, seeking articles on job skills in a recession or looking for financial reporting or strategic planning guidance for your business, the Economic Crisis Resource Center is designed to help all CPAs to get through this together." Th...

February 23, 2009 - 3:55 pm

Mergent Online contains up to 15 years of quarterly and annual financial data and other information for the publicly-held companies it covers. This has been limited to 10,000 U.S. companies until recently, when the publisher added coverage for more than 20,000 publicly-held firms in more than 100 different countries. Mergent Online can be accessed from the Rod Library home page under Databases A-Z and also from the...

February 23, 2009 - 3:23 pm

International market reports may be available in Rod Library databases and from professional association and federal government web sites. International markets for specific products may be discussed in articles as well. About half of the reports in the Mintel database, which can be accessed from the Rod Library home page under Databases A-Z and also from th...