Rod Library recently added this database as a result of a contract change negotiated by the State Library of Iowa.

It contains the full text of about 400 periodicals,  about 450 reference books,  numerous small business "how to" videos, and several hundred industry reports from Datamonitor. It's listed under Databases A-Z on the Rod Library home page and also from this direct link: http://www.library.uni.edu/gateway/owl/small-business-reference-center [1]