Rod Library: Marketing Information by Subject

Marketing

Library User's Guides

Directories

Advertising World (Dept. of Advertising at UT Austin)

Marketing Vitual Library (KnowThis.com)

Marketing and Advertising (Yahoo)

Resources in Marketing

Entrepreneurial Edge (Edward Lowe Foundation)

International Advertising Resource Center (Louisa Ha)

Internet Advertising Resource Guide (Hairong Li)

Marketing Resource Center (Concept Marketing Group Inc.)

MarketResearch.com Academic - UNI only

Web Marketing Resource Center (Wilson Internet Services)

Associations and Organizations

Academy of Marketing Science

American Academy of Advertising

American Marketing Association

Association for Consumer Research

Direct Marketing Association

International Advertising Association

Market Research Society

Marketing Educators' Association

Marketing Research Association

Marketing Science Institute

Journals

Journal of Consumer Marketing - UNI only

Quirk's Marketing Research Review (Quirks)

Indexes and Abstracts

ABI/INFORM Global - UNI Only

Business and Company Resource Center - UNI Only

Other Resources

Ad*Access (John W. Hartman Center for Sales, Advertising & Marketing History)

EntreWorld (Ewing Marion Kauffman Foundation)

Project 2000 Research Program on Marketing in Computer-Mediated Environments (Donna Hoffman and Thomas Novak, Vanderbilt Univ.)

Other UNI Resources

Department of Marketing - UNI

Back to Business Administration & Economics Information by Subject
Back to Information by Subject

Copyright © 1997-2003 Rod Library
University of Northern Iowa
Cedar Falls, Iowa 50613
(319) 273-2838
FAX (319) 273-2913

http://www.library.uni.edu/subject/marketing.html
Last updated July 26, 2004