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Stan Lyle's blog

Advertising and Consumer Culture

The Duke University Libraries have created several Digital Collections of interest those studying advertising and many other subjects. One of the links on this page is for Advertising and Consumer Culture. It contains several collections of advertisements in various formats, some dating back to the 19th century. Two examples: Ad*Access - "presents images and database information for over 7,000 advertisements printed in U.S.

Assignment Calculator: Plan Your Research, Stay On Schedule

Would you rather not stay up until 4 a.m. finishing your next research paper? The Assignment Calculator is a new tool that can help you plan your work and stay on schedule. At the Assignment Calculator home page, enter the due date and then click the /Calculate Assignment Schedule! / button. You will get a list of 12 steps to complete between the date an assignment is received and when it is due. Each step includes a “due date,” help documents, and links to UNI resources and services such as the Rod Library and the Writing Center.

FASB Accounting Standards Codification

"On July 1, 2009, the Financial Accounting Standards Board (FASB) instituted a major change in the way accounting standards are organized. On that date, the FASB Accounting Standards Codification™ (FASB Codification) became the single official source of authoritative, nongovernmental U.S. generally accepted accounting principles (U.S. GAAP). Now, only one level of authoritative U.S. GAAP exists, other than guidance issued by the Securities and Exchange Commission (SEC).

ABI/INFORM Goes Complete

The publisher of ABI/INFORM Global (ProQuest) has expanded our subscription at no additional cost. The Rod Library subscription now includes the following, which as a group is called ABI/INFORM Complete: *ABI/INFORM Global *ABI/INFORM Trade & Industry *ABI/INFORM Dateline *The Wall Street Journal ABI/INFORM Complete can be picked to search everything, or the individual components can be picked from a drop-down on the ABI/INFORM home page.

Practice Presentations at Rod Library

The library has a new Multipurpose Room available for groups or individuals affiliated with the university who need a presentation practice area or a larger space for group work. The room is located on the 3rd floor and has a computer with all Microsoft Office products, a projector and a stereo receiver with speakers. The room has 12 tables and will seat 30. For details such as how to reserve the room, go to this page from the Rod Library News blog.

SWOT Analysis in Global Markets Direct

Global Markets Direct Company Profiles, a source in LexisNexis Academic, contains data and analysis on more than 8,000 companies. For about 1,000 large firms, it provides SWOT and other analysis such as: * Business Strategy * Financial and Operational Data * Revenue Breakdown * SWOT Analysis * Value Chain Analysis Another Rod Library database, Business Source Elite, also provides SWOT analysis for large firms in its company profiles.

Google Books Video

Google Books is a database of several million books. In some cases the entire book can be viewed online, in other cases a snippet or limited preview, and in other cases only descriptions are available. Individual book entries link to a "Find this book in a library" service; this link indicates whether Rod Library or other nearby libraries own the book.

Q&A: How do I cite Mintel Reports?

First, follow your professor's instructions, as some may require the "APA" style, others the "Chicago" style, and so on. A copy of the Publication manual of the American Psychological Association is available in print at the Rod Library Reference Desk, as is a copy of the APA Style Guide to Electronic Resources. The APA style is summarized at this page. The Chicago Manual of Style is also kept at the Rod Library Reference Desk.


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