Professors may require that all or at least some sources for assignments come from "academic" or "scholarly" journals. Both terms are used to describe such journals. So what is an academic journal? A "journal" is a publication that is published on a regular basis such as four or twelve times a year. Academic journal articles are aimed at faculty, students, and other researchers in a field. Published academic journal articles typically have been evaluated and "graded" by two or more experts in the field before being published.
Stan Lyle's blog
Having trouble finding appropriate sources for your assignments? Or just want to speed up the research process for an upcoming paper? Individual students and groups can request extensive assistance with a research project by scheduling a consultation with a librarian. A research consultation usually lasts 45 - 60 minutes. The librarian will suggest search terms, research tools, and strategies oriented toward a specific topic being studied by an individual or group. Fill out the form to request an appointment (48 hours in advance).
The American Institute of Certified Public Accountants launched an Economic Crisis Resource Center on March 1. "Whether you are job hunting, seeking articles on job skills in a recession or looking for financial reporting or strategic planning guidance for your business, the Economic Crisis Resource Center is designed to help all CPAs to get through this together." This site focuses on accounting, but it also covers topics likely to be of interest to students in finance, economics, hr, and other disciplines.
Mergent Online contains up to 15 years of quarterly and annual financial data and other information for the publicly-held companies it covers. This has been limited to 10,000 U.S. companies until recently, when the publisher added coverage for more than 20,000 publicly-held firms in more than 100 different countries. Mergent Online can be accessed from the Rod Library home page under Databases A-Z and also from the Rod Library Business Portal.
International market reports may be available in Rod Library databases and from professional association and federal government web sites. International markets for specific products may be discussed in articles as well. About half of the reports in the Mintel database, which can be accessed from the Rod Library home page under Databases A-Z and also from the Business Portal, cover non-U.S. markets. Most of the non-U.S. reports cover specific European countries.
There are different ways to do this. One approach is to use LexisNexisAcademic or WestLaw Campus. Both are available from the Rod Library Databases A-Z page or from one of the Business Portal pages. In LexisNexis Academic, for example, click the Legal link at the top of the page. After reaching the Legal section, click the Federal & State Cases link on the left side of the screen.
The IBISWorld database contains reports on some 700 industries. The President of IBISWorld announced on January 12, 2009 that they are adding a recession outlook section to each of the 700 industry reports they regularly produce. They also have prepared a more general economic forecast.
One source that may work for some marketing reports is IBISWorld. (It's also available from Rod Library Business Portal and home page.) IBISWorld contains about 700 industry market research reports. The one on caterers, for example, covers topics like market characteristics, industry conditions, key sensitivities and success factors, competitors, and outlook for the industry. Most reports are updated at least once a year.
A group of large business libraries, led by the University of Pennsylvania, has developed a "Business FAQ" which serves as a tool to find the best sources, databases, and data sets on various topics. Other business libraries, mainly at PhD-granting unversities, have modified the FAQ to fit their circumstances. Some of the recommended sources are free and others are licensed by Penn. Rod Library subscribes to some of the licensed sources.