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Q&A: Where do you find international market reports?

International market reports may be available in Rod Library databases and from professional association and federal government web sites. International markets for specific products may be discussed in articles as well. About half of the reports in the Mintel database, which can be accessed from the Rod Library home page under Databases A-Z and also from the Business Portal, cover non-U.S. markets. Most of the non-U.S. reports cover specific European countries. Some reports cover international markets as a whole, though; for example, the International Hotel Industry report includes sections on China. (A personal account must be created to access this database.) Business & Company Resource Center, also available through the Business Portal and through Databases A-Z, contains reports on products in specific countries. Go to Advanced Search, and switch the Content Area to Industry Overviews. Entering the country terms in the first box, such as China or Chinese, and the product in the second box, such as wine, in some cases retrieves overviews of the market for a given product in a specific country. You may need to change what's being searched from Keyword to Full Text. Also, watch for the green Market Research tab in the upper right side of the screen for more sources. A Rod Library research guide for International Business & Economics gives a few more suggestions. For example, the Industries & Markets section suggests trying a U.S. government site on exports which leads to reports on doing business in other countries and sometimes on specific products in other countries.

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