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Practice Presentations at Rod Library

The library has a new Multipurpose Room available for groups or individuals affiliated with the university who need a presentation practice area or a larger space for group work. The room is located on the 3rd floor and has a computer with all Microsoft Office products, a projector and a stereo receiver with speakers. The room has 12 tables and will seat 30. For details such as how to reserve the room, go to this page from the Rod Library News blog.

SWOT Analysis in Global Markets Direct

Global Markets Direct Company Profiles, a source in LexisNexis Academic, contains data and analysis on more than 8,000 companies. For about 1,000 large firms, it provides SWOT and other analysis such as: * Business Strategy * Financial and Operational Data * Revenue Breakdown * SWOT Analysis * Value Chain Analysis Another Rod Library database, Business Source Elite, also provides SWOT analysis for large firms in its company profiles.

Q&A: How do I cite Mintel Reports?

First, follow your professor's instructions, as some may require the "APA" style, others the "Chicago" style, and so on. A copy of the Publication manual of the American Psychological Association is available in print at the Rod Library Reference Desk, as is a copy of the APA Style Guide to Electronic Resources. The APA style is summarized at this page. The Chicago Manual of Style is also kept at the Rod Library Reference Desk.

Q&A: What is an academic journal?

Professors may require that all or at least some sources for assignments come from "academic" or "scholarly" journals. Both terms are used to describe such journals. So what is an academic journal? A "journal" is a publication that is published on a regular basis such as four or twelve times a year. Academic journal articles are aimed at faculty, students, and other researchers in a field. Published academic journal articles typically have been evaluated and "graded" by two or more experts in the field before being published.

Research Consultations now available

Having trouble finding appropriate sources for your assignments? Or just want to speed up the research process for an upcoming paper? Individual students and groups can request extensive assistance with a research project by scheduling a consultation with a librarian. A research consultation usually lasts 45 - 60 minutes. The librarian will suggest search terms, research tools, and strategies oriented toward a specific topic being studied by an individual or group.

AICPA Economic Crisis Resource Center

The American Institute of Certified Public Accountants launched an Economic Crisis Resource Center on March 1. "Whether you are job hunting, seeking articles on job skills in a recession or looking for financial reporting or strategic planning guidance for your business, the Economic Crisis Resource Center is designed to help all CPAs to get through this together." This site focuses on accounting, but it also covers topics likely to be of interest to students in finance, economics, hr, and other disciplines.

Mergent Online Adds International Companies

Mergent Online contains up to 15 years of quarterly and annual financial data and other information for the publicly-held companies it covers. This has been limited to 10,000 U.S. companies until recently, when the publisher added coverage for more than 20,000 publicly-held firms in more than 100 different countries. Mergent Online can be accessed from the Rod Library home page under Databases A-Z and also from the Rod Library Business Portal.

Q&A: Where do you find international market reports?

International market reports may be available in Rod Library databases and from professional association and federal government web sites. International markets for specific products may be discussed in articles as well. About half of the reports in the Mintel database, which can be accessed from the Rod Library home page under Databases A-Z and also from the Business Portal, cover non-U.S. markets. Most of the non-U.S. reports cover specific European countries.


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